Faculty Directory

Zhenghui Sha

Zhenghui Sha

Assistant Professor


(MEEG)-Mechanical Engineering

Phone: 479-575-3422

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  • Decision-making in Engineering Design
  • Complex Systems and Complex Networks
  • Decision-based Enterprise-driven Design
  • Artificial Intelligence in Engineering Design
  • Social Design and Manufacturing
  • ME 4104 – Machine Element Design 
  • Ph.D., Mechanical Engineering, Purdue University
  • M.S., Mechanical Engineering, Xi’an Jiaotong University
  • B.S., Mechanical Engineering, Xi’an University of Technology

Selected Publications:

  • Z. Sha, Y. Huang, S. J. Fu, M. Wang, N. Contractor, Y. Fu, W. Chen, “A Network-Based Approach to Modeling and Predicting Product Co-Consideration Relations”, Complexity, Vol. 2018, Article ID 2753638, 14 pages, 2018.
  • M. Wang, Z. Sha, Y. Huang, N. Contractor, Y. Fu, W. Chen, "Predicting product co-consideration and market competitions for technology-driven product design: A network-based approach", Design Science, Vol. 4, E9. 2018.
  • J. H. Panchal, Z. Sha, K. N. Kannan, “Understanding Design Decisions under Competition using Games with Information Acquisition and a Function Optimization Experiment“, Journal of Mechanical Design, Transactions of the ASME, 2017, Vol. 139, Issue 9, pp: 091402 (12), 2017.
  • Z. Sha, K. A. Moolchandani, J. H. Panchal and D. A. DeLaurentis “Modeling Airlines’ Decisions on City-Pair Route Selection Using Discrete Choice Models”, AIAA Journal of Air Transportation, Vol. 24, No. 3, pp. 63-73, 2016.
  • Z. Sha, K. N. Kannan, J. H. Panchal, “Behavioral Experimentation and Game Theory in Engineering Systems Design”, Journal of Mechanical Design, Transactions of the ASME, Vol. 137, Issue 5, pp: 051405 (10), 2015.
  • Z. Sha, J. H. Panchal, “Estimating Local Decision-Making Behavior in Complex Evolutionary Systems”, Journal of Mechanical Design, Transactions of the ASME, Vol. 136, Issue 6, pp: 061003 (11), 2014.
  • Q. Le, Z. Sha, and J. H. Panchal, “A Generative Network Model for Product Evolution”, Journal of Computing and Information Science in Engineering, Transactions of the ASME, Vol. 14, Issue 11, pp: 011003 (11), 2014.
  • Postdoctoral Fellow, Northwestern University
  • ASME CIE Best Dissertation of the Year Award, 2017
  • Open Educational Resources Award, University of Arkansas Libraries and the Global Campus, 2017
  • Purdue College of Engineering Travel Award for Excellent PhD Candidate, 2014
  • ASME Robert E. Fulton Best Paper Award, 2013
  • ASME Computer and Information in Engineering Division Poster Award, 2013
  • Purdue Graduate Student Government Travel Award, 2013
  • NSF CMMI Conference Fellowship, 2012
  • ASME DSCC Travel Award, 2011